Digital PR Services
Is It Time for a New Digital PR Strategy?
Many businesses still take a traditional, one-size-fits-all approach to their digital PR efforts, but they often find that their campaigns fail to make a significant impact or achieve desired outcomes. To truly elevate your brand, a dynamic, tailored digital PR strategy is crucial for attaining quantifiable results.
If you’re encountering any of these digital PR challenges, it’s time to refine your strategy:
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You’re having trouble making your brand’s voice heard above the online clamor to reach your target audience.
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You’re not sure how to craft messages that truly resonate with your audience and prompt them to engage with your brand.
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You don’t have the time, the dedicated staff, or access to the publications your target audience loves and trusts.
Partnering with Intero Digital to strengthen your digital PR strategy and address these challenges head-on can transform how your business connects with and influences its audience, leading to enhanced brand visibility and increased engagement through targeted efforts instead of mass media pitching to outlets that aren’t relevant to your overall goals.
Win With a Strategic Approach to Digital PR
Benefit From Our Decades of Experience
Intero Digital has vast experience in digital marketing and digital PR. This gives us an edge when it comes to helping you achieve your brand awareness and thought leadership goals. We have cultivated relationships with thousands of publications, so we understand what they’re looking for and how to pitch stories that will excite them. We know how to craft a digital PR and content strategy that will amplify your brand in front of your target audience.
Set Your Brand Apart
The digital PR approach that works for your brand will depend on your industry, target customer base, company size, and more. That’s why part of our job is to know your sphere of influence inside and out. We can tap into the breadth and depth of our network to understand the competitive landscape you’re in and which publications will have the biggest impact on your goals. This then informs our targeted efforts so we’re putting you in front of your ideal audience.
Build Credibility With Your Name in Lights
Credibility helps you stand out from the crowd and reassure busy consumers that you are who you say you are and that you can do what you say you can do. People want to invest their time and energy in brands they can trust. With our digital PR services, we amplify your thought leadership and help your name be associated with excellence and expertise in your industry.
Our tailored strategy ensures your brand positioning is perfectly aligned with media interests and packaged in a way that’s irresistible to media outlets. The result? Enhanced credibility through press mentions and guest posts that earn third-party validation for your brand. Trust us to spotlight your brand and build the credibility and reputation you need to thrive.
Maximize Results With Comprehensive Digital Marketing
We tackle your digital marketing efforts from all sides, with every piece working in tandem to accomplish your most ambitious marketing goals and amplify your ROI.
THE CHALLENGE
Achieving Measurable, Impactful Results From Your Digital PR Strategy
Setting out on a journey to improve your brand’s thought leadership through digital PR can be challenging. With our expertise, we take the lead and tailor your digital PR strategy to fit your unique business’s needs.
We understand how overwhelming the digital world can feel, and we recognize that taking the first steps into digital PR can be nerve-wracking. That’s why we handle everything for you. We craft a strategy tailored to your brand positioning and package it in a way that’s digestible to journalists and editors, ensuring your media interests are expertly represented with personalized communication. With our digital PR services, you can trust us to navigate the complexities on your behalf.
Tailored Pitching Is Growing
Nearly one-third of PR professionals wish to move away from mass media pitching, emphasizing the need for more personalized and targeted communications. (Source)
Journalists Crave Relevant Insights
When asked about the perfect PR pitch, many journalists said that relevance is key for making digital PR pitches stand out. (Source)
Brand Awareness Is Crucial
Increasing brand awareness is a primary goal for 49% of marketers. (Source)
Journalists Crave Relevant Insights
When asked about the perfect PR pitch, many journalists said that relevance is key for making digital PR pitches stand out. (Source)
THE SOLUTION
Tap Into Customized Digital PR to Boost Your Results
Documented digital PR strategy
Analytics reporting
Expert strategy consultation
Press pitching and guest posts
Press releases
On-site content and gated assets
Keyword research
Interviews and Q&As
Podcast appearances
Meet InteroBOT
InteroBOT® mimics search engine crawlers so our digital marketing team can experience your site the way search engines do. It’s our secret weapon for discovering opportunities and predicting search results with unprecedented accuracy.
How We Help You Get Results
Based on your individual needs, we’ll create a fully customized plan to help you boost your digital PR results through tailored digital PR services.
The following are common components of a digital PR strategy:
Press mentions
We start by defining or refining your brand strategy, ensuring every aspect of your website — from typography and color palette to imagery and voice — aligns perfectly with your brand identity. This cohesive approach makes sure your brand communicates clearly and effectively with your target audience, enhancing recognition and loyalty.
Press releases
We can help you create and distribute press releases that are interesting, engaging, and impactful. Make press releases an indispensable part of your digital PR strategy by making sure they tap into keyword research and contribute to your broader digital marketing goals.
Podcast appearances
People love to listen to podcasts for entertainment, comfort, learning, and much more. Leverage a podcast strategy as part of your digital PR so you can become a trusted voice that your audience will seek out.
Interviews and Q&As
Interview-style content can be a rewarding element of your digital PR strategy. It showcases your expertise while connecting you to other influential individuals and companies (and, in turn, their audiences).
Digital PR strategy and consulting
At Intero Digital, we know what it takes to build a tailored digital PR strategy, and we leverage the best technologies to help you achieve your goals. We can put your stories in front of the right eyes and make your brand more visible and memorable.
Lead Your Industry With Digital PR Services
Connect with our digital marketing experts to get started on digital PR services that are tailored to your unique company.
Comprehensive Content & PR Services
We specialize in a synergistic content & PR approach, offering a full range of content marketing services to cover any need you may have. We also offer a full suite of digital marketing services beyond your content and PR needs.
Want Digital Marketing Strategies that Drive Actual Impact?
Talk With the Digital PR Experts at Intero Digital